From the Sidelines
to the Conversation
What voters are really saying and how listening first shaped smarter, more effective outreach.
About this webinar
Every election cycle, there's a group of people who want to participate but face real barriers like information gaps, trust issues, timing, access. The usual approach is to guess at what's holding people back. In Good Company and Matter of Voice took a different path: they listened first.
In this webinar, Deirdre Walsh and Melissa Young pull back the curtain on their partnership during this year's Texas and Georgia elections. You'll hear how voter listening data uncovered the real beliefs people have around elections and how that insight shaped communications that actually moved people to act.
What you'll learn
- How In Good Company used Matter of Voice's listening tools to understand voter motivation, not just voter behavior
- How data on real voter concerns translated into practical, trust-building communications
- What this approach means for reaching "sideline" voters in future elections
Your hosts
Deirdre Walsh
CEO, In Good Company
Melissa Young
Chief Engagement Officer, Matter of Voice
The only platform built to empower your partner ecosystem with community voice.
Learn more at matterofvoice.com →Include more voices with less staff burden
Mobile-first story capture lets participants share in their own words — anonymously if preferred — without adding reporting burden to your team or partners.
Unite partners by sharing stories
Shared story access across your grantee, member, or chapter network builds collective understanding and reduces duplicated listening effort.
Reveal new insights that everyone can use
AI-assisted theme analysis surfaces patterns across hundreds of stories at data-scale — turning qualitative experience into findings that support decisions.
Create your own community panels
Build ongoing community advisory panels that give a sustained voice to the people closest to your mission.
See it in action
Ecosystem-level analysis
Stories surface in a shared dashboard — filterable by theme, location, demographic, and partner.
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Actionable analysis
Themes and findings export directly into shareable formats your team can act on.
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Mobile-first collection
Community members share stories from any device — no app download required.
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